Wraps are no longer the sole domain of box trucks, vans or SUVs. As Smart Cars have gained traction among urban dwellers and others seeking good fuel economy, they’ve become popular for wrap jobs because, given their size, they provide a larger swath of wrappable surface area compared to other subcompacts.
Tree Works, a Burnaby, BC, Canada-based company that provides tree-maintenance services throughout much of its province, hired Rachale Cavanagh (aka The Car Wrap Lady), who operates an Ancaster, BC, Canada vehicle-wrap shop, to promote its services – protecting towering timbers – on the diminutive vehicle (a surprising, yet effective, juxtaposition).
After Cavanagh and J.P. Vega developed the design with Adobe’s Photoshop and Illustrator – Cavanagh said the wrap was carefully designed to carry over to the car’s roof to convey the tree’s sheer size – she executed the job using 3M Controltac IJ180-cv3-10 air-release technology, which it printed on an EFI-VUTEk 3360 eight-color, solvent-ink printer equipped with 3M’s flexible inks. The window graphics comprise Scotchcal IJ8173 40%-perforated film.
She contracted Ampco Manufacturers Inc. (Coquitlam, BC, Canada) to install the wrap. She lauded their precise attention in carefully aligning the wrap to seamlessly accentuate the trees’ trunks and foliage.