Food trucks: they’re not just for Californians anymore. What was once considered the domain of hipsters flouting the bricks-and-mortar convention of restaurants has become a lunchtime and festival
staple nationwide. Impactful branding is paramount to the success of a mobile-foodservice business; throngs of hungry special-event patrons are more apt to frequent a food truck bedecked with colorful, well-designed graphics. These four projects attest to how food trucks can be transformed from over-the-hill delivery vans into dynamic backdrops for selling an infinite array of cuisine.
If vehicle wraps are part of your shop’s repertoire, please also consider entering the 10th Annual Vehicle Graphics Contest. The deadline looms on July 13; for more information, see the contest ad on page 86.
Read the captions for the descriptions of each case study.