<p>Vennefron Signs & Graphics (Newport, KY), a custom sign and graphics manufacturer, has unveiled its new brand and brand identity. The work was developed by Newport-based public relations firm Eisen Marketing Group. </p><p>As a third-generation family company, Vennefron has evolved from the days of handpainted signs to using current technology in developing various types of signs, graphics and logo apparel to businesses and organizations. The new brand identity more cohesively reflects the realities of the organization; it showcases a contemporary, sleek design with a color scheme of white, electric green and black, which represent strength of character, trust and ideas, the company states.
Vennefron will be unveiling new business and marketing collateral, a new website and a series of public relations events and promotions over the course of the year. </p><p>Michelle McDermott, co-owner of Vennefron, said, “The new branding will really allow us to be recognized as a leading provider and innovator in the world of custom signs and graphics, as well as strengthen our position in the marketplace. EMG did a wonderful job of capturing the essence of who we are, then translating that throughout the whole of our operation.”
“We designed this brand to communicate two things: the products and service provided by Vennefron are of absolute top-notch quality, and you can trust the staff at Vennefron to give clients the best service and solutions every time,” Eisen Marketing Group President Rodger Roeser said. “We chose a color scheme and brand identity that clearly differentiates them from the competition. Vennefron needed a look that showed that they are innovative, modern and experts at their trade, while still tipping the hat to the workmanship, care and craftsmanship the company was founded upon.”
Vennefron Signs & Graphics was founded by Bernie Vennefron, a local artist who specialized in design and handlettering for transportation vehicles, large construction equipment, cranes and dirt equipment and custom signage.