Iconoclast Anthony Bourdain knew the value of a good sign, even in Times Square.

Bourdain again, this time in Boston… likely looking for the ultimate bowl of chowder.

Now here’s a straight-up sign-selfie: Actress Ming-Na Wen poses in front of a sign promoting her Star Wars epic. Epic indeed!

Few things go together as well as author Jack Kerouac and red neon.

Comedian Conan O’Brien celebrates monorail signage, for reasons known only to him.

Enigmatic actor James Dean surrounded by New York City’s electric signs, 1955. Photo by Dennis Stock.

That time Ozzy Osbourne posed in front of a random Texas business. Even rock’s supreme madman couldn’t resist a sign selfie!

The Smothers Brothers for the Schwinn! Tom and Dick pose on bikes, 1965.

Underwear model and soccer star Christiano Ronaldo gets a photo in front of retail signs hawking his “CR7” line of skivvies. Goal!

Pop phenom and Internet legend Rick Astley’s dad, Ossie Astley, is never gonna give up posing with signs. It’s 1987 and his son is #1 on the UK charts.

Pre-material girl Madonna looking demure during a NYC bus ride in 1979. Photo by Dan Gilroy.

Chef Paul Prudhomme poses proudly outside of his eatery, K-Paul’s Louisiana Kitchen.

Blondie singer Debbie Harry keeping it real in the NYC subway system, 1974.

Actor and tough guy Edward G. Robinson taking a cigar break in New York, 1956.

Glam-punk band New York Dolls up to no good, 1977.

Does it get more “Outlaw Country” than this? Waylon Jennings in Madison, TN, 1965.

We end where we began: “It” Girl Sydney Sweeney pauses for a photo with an odd group at 2024’s SXSW Film Festival in Austin, TX.