The 9 Cardinal Sins of Wrap Design

Taken from KickCharge Creative (Washington, NJ) President and Chief Creative Officer Dan Antonelli’s seminar at the recent ISA Sign Expo.

• The design is not brand centric.
• The design uses Photoshop glow effects or heavy outlines.
• The design uses Facebook, Instagram or Twitter icons.
• The design uses parentheses for phone numbers.
• The design uses an abundance of bullet points.
• The design uses multiple fonts.
• The design uses clip art.
• The imagery doesn’t convey what the company does.
• The company name includes “Inc.” or “LLC.”