When Should Sign Companies Hire Salespeople or Fire Customers?

SOME DECISIONS ARE more difficult than others. “What does it take to ‘fire’ a customer?” is one such determination. The concept rubs hard against the grain of doing business. Companies should grow their number of customers, not reduce. Word of mouth about a business — either good or bad from any customer — is vital, and breaking up with a client may jeopardize that… Conversely, “When should I hire a salesperson?” makes frequent appearances in our Brain Squad submissions to ‘Ask Signs of the Times.’ The conditions and considerations leading to this verdict are many and varied. Some sign companies might not know or think to investigate them all. For these two circumstances, we bring you the following ‘decision trees’ to facilitate reaching the best possible outcome.

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