FIRST PLACE
Fabricator
Element Labs Inc.
Santa Clara, CA
(408) 988-9400
www.elementlabs.com
Designer
Melco Crown Entertainment
Hong Kong
(852) 2598-3600
www.melco-crown.com
Client
City of Dreams
Element Labs fabricated this titanic message center, which spans 147 ft. tall with a 2,691-sq.-ft. message board, for the City of Dreams, Macau’s recently completed, $2.1 billion resort and casino. Lawrence Ho and James Packer, Melco Crown co-chairmen, required visibility for the entertainment mecca, which is in the Cotai district, away from the peninsula’s downtown area. Suffice it to say, Element Labs delivered. According to Element Labs’ John Ellenich, the company completed the project, which also includes a second display within the resort, in less than four months.
SECOND PLACE
Fabricator
International Sign & Design
Largo, FL
(727) 541-5573
www.intlsign.com
Designer
Lorenc+Yoo Design
Roswell, GA
(770) 645-2828
www.lorencyoodesign.com
Client
Windcreek Casino and Resort
The Windcreek Casino, a $130 million facility in Atmore, AL, with more than 200 guest rooms and 1,600 electronic-gaming machines, serves as a prime example of the attractiveness of the Southeast’s increasingly competitive casino market. The monumental message center, which towers into the Alabama sky at 62 ft. 6 in. tall, features a 16mm Hybrid LED display from Optec Displays. The 23-ft.-tall x 18-ft.-wide display provides a pixel resolution of 424mm tall x 344mm wide. .
THIRD PLACE
Fabricator
Young Electric Sign Co. (YESCO)
Chandler, AZ
(480) 449-3726
www.yesco.com
Designer
Len den Dulk
YESCO
Client
Casino Arizona – 101 & McKellips
Not surprisingly, attractive casino message centers have registered a clean sweep of the category. This 75-ft.-tall, double-faced pylon features a structural-steel frame that’s skinned with aluminum. YESCO lit the single-faced upper graphic feature with Voltarc white neon and sheathed it with Acrylite acrylic. Below this, YESCO incorporated its own 20mm, 232 x 464-pixel matrix, electronic messageboard. All copy comprises internally illuminated, pan-face channel letters with similar components to the upper graphic’s illuminated elements. The lower, horizontal mullions mimic the casino’s architectural features.
HONORABLE MENTION
Fabricator
YESCO
Chandler, AZ
Designer
Jim Walton
YESCO
Client
Gila River Indian
Community