Our fourth annual Big Survey issue.
Locations, markets… even sign pros who’d rather live and work elsewhere.
Gender, age, priorities, the strangest thing about working in signs, and more.
Ultimate business goals, expected earnings, feelings about retirement, and more.
Numbers per shop, benefits, retention rates, subcontracting trends and more.
Sales, profit margins, equipment investment and the greatest threats to the industry.
MDO, HDU, a popular 3M vinyl and service-call markups.
Design time, site surveys, ACP panels, banners, service-call minimums and more.
Avenues, strategies, ties to sales and the most unique campaigns they’ve seen.
Most and least fun aspects of signs, AI as help or hindrance, and more.
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