Canon U.S.A. Inc. (Melville, NY) has announced its participation in World Graphic Design Day.
Canon U.S.A. has released a custom infographic created as part of the company s Print for Action initiative. According to a spokesperson for Canon U.S.A., the infographic speaks to the trends graphic designers should be sure to embody in their work in order to best help their clients cater to the younger generations of customers.
Scheduled for April 27, World Graphic Design Day is an annual celebration of graphic designers and their influence in the daily lives of people across the globe. Through advertisements, brochures/flyers, logos, posters, and more, graphic design can permeate our thoughts and play a pivotal role in our decision-making process.
Canon U.S.A. s recent Canon Print for Action Survey (developed by Ipsos) examined America’s relationship with print and its power, and found that while younger generations prefer more graphics, 76% of Americans agree that the quality of graphics is very important in gaining their attention.
Additional graphic design findings from the survey include:
- 76% of Americans agree that the quality of graphics is very important in gaining their attention.
- Nearly 42% of Americans believe that the colors on printed materials are features that stand out.
- 55% of Millennials are more likely to select beer and 62% select wines based on the visual appeal of the label and packaging.
For more information, visit usa.canon.com.