Many FASTSIGNS® sign and graphic centers now offer Quick Response (QR) codes. The two-dimensional, puzzle-looking barcodes serve as mobile information tags for signs and printed materials that provide extra information that’s not on the sign or graphic itself.
Drue Townsend, Fastsigns’ senior VP of marketing, said, “From posters to vehicle graphics, and real-estate signs to banners, Fastsigns is helping customers make the most of their visual communications with the addition of this puzzle-looking graphic that provides even more information than is on the sign itself.”
Capturing a QR code is similar to taking a picture with a mobile phone; passersby simply use their Smartphone with a downloaded (free or purchased) QR code reader and scan the printed QR code. From there, the QR code directs them to online content such as a website, video or contact information.
Townsend offered practical examples of how QR codes can provide value:
- Put QR codes that link to special discounts and printable coupons on banners, posters and point-of-purchase materials. Not only are you encouraging sales, but you are also helping to build goodwill with customers who appreciate timely discounts.
- Use a QR code on your next vehicle graphic. When someone wants your contact information, they simply snap a photo of the vehicle and are provided with a quick link—no need to write anything down or hurriedly memorize a phone number or website address.
- Place a QR code on real-estate or site signs. Potential buyers can then be linked to a virtual tour, leasing contact information or even a website with floor plans.
- Use QR codes on business cards and show them off at your next networking event. When an attendee scans it, he or she can immediately be provided with your full contact information for their address book.
For more information, visit www.fastsigns.com/QRcode.