MAY 29-JUNE 4
Research Follow up on contacts made and products or equipment seen at the ISA International Sign Expo from early May.
Marketing With summer well underway already in many parts, you should be marketing seasonal work for outdoor events — weddings, in particular — and boat graphics.
JUNE 5-11
Shop Layout “We replaced our table tops this year because the old tops had started to sag in some areas, making trimming difficult at times,” says Chad Lawson, Sign Pro of Skagit Valley (Mount Vernon, WA). The move was a “game changer — should have done it long ago,” he adds.
Employees Summer is a great time to do something for and with your employees, whether it’s a cookout in the parking lot, a picnic in the park or a ballgame, etc.
JUNE 12-18
Branding Projects constantly come and go but brand awareness should remain a constant for your company. Ensure that social media posts are scheduled daily with attention-getting content. Post blog articles consistently to enhance your website’s educational features. These things work together to promote your positioning on search engines and help inform prospects.
PROMOTION Host an open house on a weekend so prospective customers and — importantly— prospective employees can see what a cool company you’ve got going.
JUNE 19-25
Analysis If you haven’t had time for it yet, look at your first quarter trends. Make sure your activities are in line with your center’s overall goals for the year. Perform any necessary adjustments.
NETWORKING Make an effort to get more involved in your local Chambers. This is a great way to get in front of businesses in your area.
JUNE 26-JULY 2
Maintenance June is the end of the quarter and sign companies should check that trucks, cranes and equipment on the trucks are inspected, up to code and working. “We do this every three months,” one shop reports.