FUJIFILM North America Corp., Graphic Systems Division (Hanover Park, IL) has announced that Direct Edge Media (Anaheim, CA), a print communications company, is using #BringBackRetail to help drive business back into brick and mortar retail stores. On June 27, Direct Edge will kick-off #BringBackRetail by investing money into its business partners’ brands and reimburse Direct Edge employees who make purchases at select retailers.
To kick-off #BringBackRetail, Direct Edge will be hosting an event with its employees on June 27 at the Irvine Spectrum Center in California at 10:30 a.m. PDT, encouraging team members to shop at a list of Direct Edge’s retail partners. As an incentive, Direct Edge will be reimbursing its employees for their retail purchases up to $250.
“As an organization, we have always valued our business clients as an extension of our Direct Edge family. Many of them have been deeply impacted by COVID-19 and we wanted to create a fun way to unite our employees while doing our part to support our business partners,” said Ryan Brueckner, CEO and co-founder of Direct Edge Media.
Prior to this, after interviewing more than 1,100 customers, Fujifilm released survey results revealing an encouraging outlook for print service providers despite the recent COVID-19 impact on many commercial businesses.
For more information, visit bringbackretail.com.