Categories: Digital Printing

In Russia, Billboard Drives You!

It’s absurdly big. It sports several of the finest vehicles in the world. It looks like something out of a sci-fi movie.

BMW has created a billboard in Moscow reported to be more than 65,000 sq.-ft. (or 1.5 acres!) in size. The enormous sign, built around Hotel Russia, is roomy enough to fit several M series vehicles as they “race” above the Moscow River (note the Kremlin in the background). The cars are made from parts of actual M3, M5, M6 and Z4 M coupe models and have working headlights and taillights that turn on at dusk. The bodies and wheels are also BMW originals, but no engines, so forget about renting a crane and plucking a brand-new for yourself Beemer off the sign.

More at English Russia.

MaryKate Moran

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