The Intl. Sign Assn. (ISA; Alexandria, VA) has announced that Craig Campbell, former market manager-graphic innovations for ORAFOL Americas, will be ISA s new director, strategic initiatives. He will be responsible the development of new programs, services and outreach to niche groups. Campbell will start his new role July 9 and will work out of the ISA offices in Alexandria, VA.
“For more than 20 years, I have looked to ISA as the gateway to innovation and education for our industry,” Campbell said. “The continued commitment by ISA to support and grow the print community was paramount to the decision to come on staff as I know the association is completely dedicated to help PSPs both small and large enhance their businesses strategically. I am truly excited to be joining the leading association serving the sign, graphics and visual communications industry and look forward to helping our current and future membership grow their businesses.”
During his tenure at Orafol, Campbell served on ISA’s board of directors, representing suppliers and distributors, a position he resigned when he left the company, which is an ISA member. He also has served as chair of the ISA Tradeshow Advisory Board, the ISA Supplier/Distributor Committee and on the education committee.
Campbell had been with ORAFOL since 2004. He also authored the instructional guidebook, Vehicle Graphics, published by ST Media Group.
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