The International Sign Assn. (ISA) and Serigrafia SignFuture TEXTIL have announced an exclusive relationship between the organizations. Per the pact, which was announced at this year’s Serigrafia, which took palce July 10-13 in Sao Paulo, Brazil, each organization will promote the other’s upcomign events, provide exhibit-floor space and organize official delegations to attend. ISA will provide educational programs at Serigrafia’s 2014 tradeshow, and Serigrafia will translate the program.
"ISA is excited to partner with Serigrafia," ISA president/CEO Lori Anderson said. "Serigrafia SIGNFuture TEXTIL is South America’s leading sign-industry event, and we have the leading North American sign-industry event. It only make sense that we build an alliance."
Joao Paulo Picolo, Serigrafia’s director, said, "We are pleased to announce this important partnership, and see it as an outstanding opportunity. We strongly believe that both U.S. and Brazilian markets will benefit and add real value to all industry professionals."