The International Sign Association (ISA; Alexandria, VA) has announced its 2021 International Sign Expo will transition to a virtual event, ISA Sign Expo 2021 – Virtual, over COVID-19 concerns. The virtual show will be held from April 7-9, the same dates that were scheduled for the in-person show at the Mandalay Bay Convention Center in Las Vegas.
Below is a portion of the statement from ISA’s Board of Directors:
Over the last year, ISA has developed a number of extremely well-received virtual experiences, including The Wrap Experience, The Link…Install and The Link…Soft Signage. Using the expertise, information and feedback from those events, we believe that we can deliver an outstanding experience, complete with the ability to explore new products, learn from experts and connect with peers. We realize that this will be disappointing for those who look forward to traveling to Las Vegas, meeting with 20,000+ sign, graphics and visual communications professionals and exploring 600+ exhibitors. Given the pandemic, it will be impossible to host the Expo in an in-person environment.
ISA Sign Expo 2021 – Virtual will allow for a broader segment of our industry to fully participate in our show, including more international colleagues, those who normally do not travel for their companies and a wider scope of exhibitors. The Virtual Expo will be free for all attendees and provide access to the latest products, ideas and connections to help you grow your business.
To register for ISA International Sign Expo 2021 – Virtual, visit signexpo.org/virtual2021.
For additional questions, email expo2021@signs.org.
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