NASCAR fans that entered the Daytona Speedway to see the Winn-Dixie 250, on July 4, and the Sprint Cup Series-Coke Zero 400, on the next day, were greeted by large-format banners printed and installed via |2804| (Traverse City, MI).
Britten was challenged with raising and lowering 26, 32 x 50-ft. banners on the back of the grandstand without using lifts. Paul Britten, the company president and CEO, said, “We produced a combination of our Banner Drop hoisting system, which is a remote-control hoist, and combined that with tensioning rails. With that system, we can raise and lower a banner that’s 20 x 8-meters in under two minutes.”
Britten’s system, called BannerRail, has been in place in Daytona for the past six months. The time and cost of raising and lowering banners has decreased from two weeks to one day. Also, with the push of a button, the track can lower the banners to let high winds or otherwise inclement weather pass through, and then raise them again.
The banners were printed at Britten’s facility using a Hewlett-Packard XL Super Wide Digital Press on Admesh vinyl-coated scrim, a lightweight, porous fabric that allows air to flow through it.