A monument to Long Island City’s industrial past, the Pepsi-Cola sign in Gantry Plaza State Park was recently awarded New York City Landmark status. The “P” and “C” are each 44 ft. tall, and the bottle stands more than 50 ft. high. Photo by Massimo Salesi.
Jeff Russ
Jeff Russ is a content studio manager for SmartWork Media and was the senior art director of Signs of the Times from 1996-2021. A graphic designer and illustrator with an interest in sign design and sign history, Jeff documents important, interesting and notable design trends in the sign industry as a contributor to Signs of the Times. He has written dozens of features for Signs, and his column, Design Matters, was published for more than a decade.