This Italian sign, which translates to “danger of death,” speaks the universal language of hazard signs: bright yellow paired with a bold black font, adorned with a skull and bolts of electricity.
Jeff Russ
Jeff Russ is a content studio manager for SmartWork Media and was the senior art director of Signs of the Times from 1996-2021. A graphic designer and illustrator with an interest in sign design and sign history, Jeff documents important, interesting and notable design trends in the sign industry as a contributor to Signs of the Times. He has written dozens of features for Signs, and his column, Design Matters, was published for more than a decade.