To promote its three-plus decades of selling mouth-watering chicken and biscuits throughout South Carolina and throughout Dixie, Southern fast-food icon Bojangles unfurled its Cruisin’ S.C. RV, which will stop at the chain’s more than 100 Palmetto State. In addition to offering its comfort food at 1979 prices on days the RV visits a given location, the company partners with South Carolina Future Minds’ Teacher of the Year program to host parties that honor District Teachers of the Year.
To promote the event, Bojangles hired Erwin Penland, a Greenville, SC-based advertising firm, to create the RV’s graphics; b2b Media (Greenville, SC) decorated it. The job entailed decorating the Gulfstream Class A RV with 3m’s Controltac™ and perforated, window vinyl.