The Out of Home Advertising Association of America (OAAA, Washington) announced that Universal Studios, which includes Universal Studios Hollywood, Universal Orlando Resort, and the Universal Pictures Group, has been chosen by the out of home (OOH) advertising industry and the Out of Home Advertising Association of America (OAAA) to receive the 2019 OBIE Hall of Fame Award.
Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the OOH advertising medium over many years, according to the association. In a statement released by OAAA, Universal’s innovative use of the medium entices moviegoers and thrill seekers alike, whether promoting a new blockbuster film or theme park attraction. With the use of 3D props, structure extensions, and storytelling, Universal has effectively used OOH advertising over the years to draw in fans.
Universal Studios will be presented with the OBIE Hall of Fame Award alongside this year’s OBIE winners at the 77th OBIE Awards ceremony on May 21 at the Aria Las Vegas.
For more information, visit oaaa.org.