The Outdoor Advertising Association of America (OAAA; Washington) announced the OAAA/Geopath Local Case Studies Contest. According to the entry form on the website, these are the eligibility requirements:
1. Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath member media company.
2. Eligible campaigns must have been posted between January 1, 2017 and December 31, 2017.
3. The campaign must have featured a purely local advertiser – no national or regional campaigns are eligible unless they were contracted locally and appeared in a single market.
4. The campaign must have quantifiable results (e.g. increased sales by a certain number or percent, generated a specific number of consumer responses to the promotion, produced a percentage increase in traffic to the advertiser s website, generated a certain number of social media postings, etc.)
All submissions must be received no later than February 23.
There are five individual $100 prizes and one grand prize trip to the OAAA/Geopath National Convention + Expo in Austin, TX from May 7-9 (including registration, airfare, hotel and $250). For more information or to enter the contest, click here.