Ocean Outdoor (London), an outdoor-advertising firsm, is launching Two Towers, a unique, digital-advertising platform, in London.
The U.K.’s first pair of digital advertising towers, which flank Hammersmith’s busy A4 flyover (Europe’s busiest A road), provide a new, West London landmark. The double-sided LED screens will provide advertisers an opportunity to target commuters heading to and from Heathrow Airport, Central London and the West London boroughs. The Two Towers launches with a campaign from J’adore Dior.
Ocean Outdoor has invested more than £8m in a series of dynamic, outdoor-advertising locations across London, utilizing the latest digital technology and LED screens. This includes the third new screen at the Westfield shopping centre in White City, part of a 10-year, $112 million contract for Ocean Outdoor to operate advertising space at Europe’s largest shopping mall.
Damian Cox, Ocean Outdoor’s founder, said, “The “Two Towers location stands as a great monument to the future of outdoor advertising – premium quality screens which can deliver truly standout campaigns.”