The Outdoor Advertising Association of America (OAAA; Washington) announced that Waze, the world’s largest crowdsourced navigation app, has joined the OAAA as a Tech Member, the 39th overall and 13th to join during 2018. OAAA Tech Members are any companies that provide technology and data services or products to the OOH advertising industry.
Waze is a platform that empowers communities to contribute road data, edit Waze maps and carpool to improve the driving experience. “We view Waze as the perfect complement to out of home advertising,” said Todd Palatnek, Waze OOH Business Lead. “Not only does Waze amplify and extend a brand’s messaging, but we are also leveraging driver insights to better empower agencies and brands.”
All OAAA Tech Members are featured in the OOH Tech Locator, an online tool that allows the public an ability to quickly search for providers offering data and technologies serving the OOH industry.
For more information and to access the free OOH Tech Locator, visit oaaa.org/OOHTechLocator.