Out-of-home (OOH) advertising revenue rose 4.3% in the third quarter of 2015 compared to the previous year, accounting for $1.71 billion, reports the Outdoor Adv. Assn. of America (OAAA). It marks the industry’s 22nd consecutive quarter of growth, and continues to buck the trend of traditional media. According to Kantar Media, total ad spend in the US was down nearly 45 for the quarter. OOH’s third quarter growth almost tripled the GDP increase of 1.5 percent.
The seven revenue-growth categories included Miscellaneous Services and Amusements; Retail; Media & Advertising; Financial; Government, Politics & Organizations; Communications; and Automotive Dealers and Services.
Ranked in order of OOH spending, the Top 10 advertisers in the third quarter were McDonalds, Apple, Verizon, Warner Bros Pictures, Metro PCS, Coca Cola, Geico, Universal Pictures, Chase and Fox.
Among the top 25 OOH advertisers, those with increases greater than the OOH quarterly growth of 4.3% included: Apple, CBS, Coca Cola, Fox, HBO, Lyft, MillerCoors, Sony Pictures Warner Bros. Pictures, Sprint, T Mobile, Universal Pictures and Yahoo.