Social Media Interest Piqued
- I am very curious on the answers to your social media poll. My Doctorate of Business project is on the knowledge and skillset small sign company owners and managers need to develop an effective social media campaign that aligns with its overall marketing strategy. — Mike Volling, Georgetown Sign Co., Georgetown, TX
Editor’s reply: Interesting insight, Mike. These are the types of topics we frequently cover in our monthly Brain Squad surveys. To participate and see your peers’ responses, sign up at signsofthetimes.com/brainsquad.
Recruiting New Employees
- How are people finding talent? We need help expanding our team. — Abdul Cassimjee, Stallion Signs, San Antonio
- What is the best way to find a skilled, experienced designer to hire? I’ve tried newspaper, online hiring companies and the local employment offices to no avail. — Geoff Orlick, Quality Designs, Campbell River, Bc, Canada
Lighting Request
- I need better leads for faux neon light strips. — Jeremy Vanderkraats, Signs by Van, Salinas, Ca
Peering Into the Future
- Post-COVID boom is underway, and businesses are recovering and being replaced. Inflation seems to be an issue; aluminum, vinyl and acrylic prices are up. What does Q4 and 2022 look like? — Frank Murch, Signs for San Diego, Oceanside, Ca
REACH OUT! We always love to hear from you. Send your Inbox letters to us at editor@signsofthetimes.com.