Process Consolidation, Small Shop Operations and More in February’s Inbox

Marketing Communications

• After 37 years in the business, we have consolidated [our process] from concept through completion, meeting with clients in person to grasp the specific expectations and budget. Then I provide samples to ensure no miscommunication. We have found that there are fewer mistakes to get lost within departments. — Derrick Weinbrecht, Creative Signs, Topeka, KS
• We needed to increase the amount of Google reviews that we have. I purchased Cadbury “5 Star” candy bars and put a QR on the back that will take our customers directly to the review form for our company. We give [a candy bar] to them upon completion of a job and ask for a review. They just have to scan the back and they are there! It has worked really well for us! — Heather Kincaid, Kinly Signs dba Signarama River Cities, South Point, OH

Looking for Info

• I’d like to see how small shops, even one-person garage operations, are cranking out specialty items like wayfinding, digital, etc. with these cottage-industry operations now using a lot of available tech: desktop lasers, cutters, flatbeds, 3D color printers, direct to fabric, etc. — Perry Yaremchuk, City of Kelowna, Kelowna, BC, Canada
• Basic vinyl signmaking tips: application, trimming, readability and the best way to avoid mistakes during production. — KC Rutiaga, Fresno Neon Sign Co., Fresno, CA
• Top of mind for us recently is 3D printing in the sign industry: I’d love to see how others are adopting the process. — Trevor Lavy, Vantage Signs, Troy, OH

Love and Honors

• Keep up the great work promoting our industry! Legacy has been honored to be featured a few times last year and look forward to many more. — Shaun Ensign, Legacy Sign Group, Westville, IN
• I love the Big Survey. It’s my favorite issue of the year. — Gary Feldmann, Express Sign & Logo, Monticello, IA

Merging Interest

• I’m very interested in seeing what comes out of Vomela acquiring Moss Inc. Both are big firms in specific industries and the union will be interesting! — Derek Atchley, Derek Atchley Creative, Columbus, OH