Quality Sign Co. (Jacksonville, FL), a national, sign-manufacturing company serving many national, multi-location brands, has changed its name to Harbinger. The new name, which means “sign of the future,” reflects the company’s 48-year-history while establishing a new brand-identity system to better express a forward-thinking approach.
“As we’ve continued to grow and expand nationally, we wanted a name that showcases our commitment to innovative, lasting and cost-effective solutions,” said Steve Williams, Harbinger’s president. “Our new name promises what our company has always stood for—a more intelligent signage program from a proven organization.”
The company’s new website, www.harbingersign.com, features advanced navigation, an enhanced portfolio gallery and detailed information on the company’s environmentally friendly signage and lighting, multi-location signage programs and custom, large-scale sign fabrication.
The company stresses its environmentally friendly LED lighting and its double-faced, LED-illuminated pylon signs. Harbinger says it was the first company to implement LEDs in these types of signs, which are most commonly used by convenience stores, gas stations and restaurants.
Recently, the company worked with longtime client 7-Eleven to create green LED signage for all the convenience store chain’s new, standard locations across the country. The sign manufacturer also has worked with brands such as Pepsi to produce single-location signage, such as a 12-ft.-tall Pepsi bottle and corresponding a 16-ft.-diameter rotating sphere, used in Jacksonville Municipal Stadium, home of the Jacksonville Jaguars.
Williams, an accomplished artist, anticipates that custom fabrication projects will continue to be a focus for Harbinger.
“As large-scale art fabricators across the country are, unfortunately, closing their doors, there are fewer choices for companies seeking customized art and architectural fabrication,” Williams said. “We will continue to meet the complex needs of this market by marrying artistic expertise with innovative design engineering and manufacturing techniques.”