RVue Holdings Inc. (Ft. Lauderdale, FL) is announcing the securing of $1 million of institutional investments and acquired rVue Inc., a systems-engineering company that provides scaleable solutions for digital, out-of-home (DOOH) media. RVue Holdings was simultaneously quoted on the OTCBB stock exchange under the symbol, "RVUE." The company reportedly offers the industry’s only online ad-planning and buying tool that’s free for agencies and networks to join, and provides a social platform and robust search engine, communication capabilities and targeting tools. According to the company, its Ad Exchange program reduces advertisers’ media-planning time while providing standardization and targeted-purchasing capabilities on a national regional, venue or household basis. Currently, rVue has enrolled 49 networks or operators with an estimated 180,000 screens, billboards or kiosks that represent 20% of the DOOH U.S. industry.