SA International (SAi, Salt Lake City) announced Bobby Fosson as its new channel sales manager for North America. Fosson, who has more than 20 years of experience in the sign industry, is tasked with driving and developing relations with SAi’s extensive dealer and OEM channel partners, focusing on the provision of commercial support and training to sales and technical staff.
Fosson’s experience includes more than 10 years of working in sales/support with sign industry dealers and two separate forays into business management – the first of which came directly upon graduation from high school when he created his own sign company. More recently, Fosson was owner and director of CS Sign Supply near Atlanta.
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