The United States Sign Council Foundation (USSCF; Bristol, PA) announced that registration is open for The Sign Exchange, a new sign industry tradeshow produced by the USSC Foundation Board of Directors. The two-day event will be held at Harrah’s Resort & Casino in Atlantic City, NJ from Nov. 29-30. It offers networking opportunities with sign industry professionals as well as learning about the newest technologies to make sign companies more profitable and competitive, according to a USSCF press release. Admission to the show floor and seminars will be free.

The USSC Foundation is introducing the first of its kind convention economic model, in which the trade show involves sharing the profits. A percentage of the show revenue will be returned to each exhibitor based on their booth space. In turn, a percentage of the revenue will be donated to the USSC Foundation, to fund future sign research.

For attendees, Harrah’s is offering new and newly-renovated hotel rooms at great rates for The Sign Exchange, a heated indoor swimming pool with a glass dome, and over twelve (12) bars and restaurants, all under one roof.

For more information, visit usscfoundation.org.

Mark Kissling

Mark Kissling is Signs of the Times’ Editor-in-Chief. Contact him at mark.kissling@smartworkmedia.com.

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