Sign Pros Nearly Split on Whether to Buy Online Advertising

QUESTION:

Excluding email marketing, do you invest dollars in online advertising?

Yes: 46%

PPC [pay per click] campaigns bring us quite a few views and actions (calls, requests for directions, website visits). — Melvin La Pan, FASTSIGNS, Augusta, Ga
Pay per click. — Brett Jeltema, Fresh Coast Signs and Graphics, Spring Lake, Mi
We invest in SEO and SEM. — David Gonzalez, Skymark Signs, Toronto
Directory listings. — Frank Murch, Signs for San Diego, Oceanside, CA
Google Ads, AdWords and/or social media. — Several companies
Facebook, Google only. — Chad Lawson, Sign Pro of Skagit Valley, Mount Vernon, WA
Every place possible: Facebook, Twitter, Google, Bing & local TV. — Heather Jack, FASTSIGNS, Oklahoma City, Ok

No: 54%

Just have not implemented it yet, staff very busy the way it is, and we all know how [hard] it is to find additional help. — Bryant Margison, Margison Graphics and Signs, New Castle, In
Have not found the right ROI for advertising my particular services. — Keith Davis, Krd Design, Chester Springs, Pa
Width and depth of our client base, combined with reputation in the area eliminates the need to spend. — Larry Mitchell, SignChef, El Dorado Hills, Ca

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