Something to Write Home-r About

Homer Simpson’s giant pink doughnut rolled into Time Square’s Toys“R”Us as part of the massive ad campaign for the 18-years-in-the-making Simpsons Movie. While the three-sided, large-format display attracted plenty of eyeballs, it wasn’t the movie’s only large-format marketing.

7-Eleven transformed 12 locations throughout the country into Kwik-E-Marts, the cartoon’s convenience store chain. New signage completely covered 7-Eleven’s logo, while inside, the stores sold brands from the Simpsons’ universe, including Squishees and Buzz Cola.