Digital Printing

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Simpsons signage takes country by storm.

Published

17 years ago

September 10, 2007

Jacob Rieskamp Signs of the Times September 2007 Issue

Homer Simpson’s giant pink doughnut rolled into Time Square’s Toys“R”Us as part of the massive ad campaign for the 18-years-in-the-making Simpsons Movie. While the three-sided, large-format display attracted plenty of eyeballs, it wasn’t the movie’s only large-format marketing.

7-Eleven transformed 12 locations throughout the country into Kwik-E-Marts, the cartoon’s convenience store chain. New signage completely covered 7-Eleven’s logo, while inside, the stores sold brands from the Simpsons’ universe, including Squishees and Buzz Cola.

Related Topics:Digital Printing September 2007

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