Telmar (NYC), a global supplier of advertising media-information software and services in broadcast and radio, has announced an alliance with Mereo (Paris), a revenue-optimization and business-intelligence software provider in the print, broadcast and outdoor categories. The alliance brings Mereo’s revenue-management optimization software and expertise in the print, broadcast and outdoor categories to Telmar’s existing revenue management offerings in broadcast and radio.
Mereo will continue to market its outdoor and print solutions in France. Together, the two companies will offer revenue management internationally to media owners of outdoor, radio, print, TV and Internet.
Mereo, led by Abraham Toledano, founder and CEO, started his company in 2000 and has captured much of the outdoor market in France has also been successful in broadcast and print-revenue management. According to Toledano, “With Telmar alliance we have the opportunity to lever revenue management and media expertise/skills from both companies so as to expand our offer and improve our service to advertising sales houses and to become a key actorof revenue management worldwide.”
As part of the alliance, Telmar will market the combined software platform in all of the markets it serves, including Asia, Europe, the U.K, the Middle East, North America and South Africa.
The suite of products will continue to be rolled out over the next 12 months.
Telmar’s 10,000 users across 85 countries include advertising agencies, publishers, broadcasters and advertisers. For advertisers and advertising agencies, Telmar provides software for survey analysis, data integration, media planning and optimization and more. For publishers and broadcasters, Telmar offers the ability to collect, store and manage media research for revenue management and optimization. Telmar has offices around the world including and is headquartered in NYC. For more information on Telmar and its international services, please visit www.telmar.com.
Mereo is experienced in yield and revenue-management solution implementations in the media and leisure industries. For more information on Mereo, please visit www.mereo