Thanks to new technological developments solidifying the marketplace for truck advertising, fleet advertisers can now scientifically gauge the impact of certain messages on a particular audience. As this slice of the outdoor pie continues to gain in popularity, its need for representation in the marketplace grows.
As such, the Outdoor Adv. Assn. of America (OAAA), Washington, DC, formed a committee to serve the needs of the growing number of mobile advertisers. The OAAA’s Truck Adv. Committee’s (TAC) most recent undertaking will provide standards, methodology and promotional ideas for mobile advertisers.
At a preliminary meeting in December 1999, representatives from more than 45 mobile billboard companies discussed goals and objectives for the future of truck advertising. In January, a steering committee began work on a strategic plan to establish several clear-cut goals. Among the items at the top of the committee’s list: