The University of Cincinnati (UC), in conjunction with the Signage Foundation, Inc. (SFI), is currently seeking feedback from end users about their signage programs. This research project will provide vital documentation about the value of signs. Here is the explanation from the UC research team:
What is the value of your sign investment?
Business owners want to know the value of their sign investments and what affects the economic value of signs. But little data exists on this important factor in business success.
The economic impact of signs is the focus of a study being conducted at the University of Cincinnati. With support from the Signage Foundation, Inc., we are examining how differences or changes in signs affect businesses. Our two-fold objective is to get a large number of responses from businesses to a short survey and to obtain more detailed data from business owners willing to provide this for the important in-depth portion of our analysis.
Businesses can go to www.business.uc.edu/uc-sign-survey to provide the study team with information about their sign experiences. Responses will only be reported in aggregate, and we will protect the confidentiality of both survey responses and any other data they share with us.
Many thanks for your help! This study will provide information to aid businesses in their sign investment decisions and increase understanding of how signs serve community and consumer needs.
Best wishes,
Jeff Rexhausen
Associate Director of Research
Economics Center
University of Cincinnati
513.556.3047
Web site
Hank Hildebrandt
Professor of Architecture and Interior Design
College of Design, Architecture, Art, and Planning
University of Cincinnati
513.556.0222
Chris Auffrey
Associate Professor of Planning
College of Design, Architecture, Art, and Planning
University of Cincinnati
513.556.0579