I admit it, I’m an unabashed food-truck fan. We don’t have many in Cincinnati (what Mark Twain reportedly said about things happening 10 years later here isn’t far from the truth, although modern technology may have reduced it to a five-year lag), but I enjoy the experience of gourmet-quality food without the pretense of haughty maitre d’s or, in “hipper” eateries, loud, droning music that diminishes the experience. Christian Orosz, the owner and chef for Lulu’s Street Food, which serves an array of tacos and sandwiches, hired Golden Valley, MN-based Kort Sign Design to create the wrap to patrol the streets of the Twin Cities.
Kort’s Steve Bunnell designed the wrap from scratch using Adobe Illustrator, and the shop decorated the wrap on 3M Controltac IJ180cv3-10 air-release media on a HP DesignJet L26500 latex-ink printer. To maintain its fiery red color – Minnesota’s extreme climate can present challenges – Kort Signs protected the wrap with 3M’s Scotchcal 8519 luster-finish topcoat with a Royal Sovereign RSC-1650 HR pressure laminator. Installer Jason Herlofsky navigated the corrugations, window bump-outs and other surface contours with 3M Gold nylon squeegees and heat guns.