Watchfire Digital Outdoor (Danville, IN) is seeking submissions for its second annual Digital Billboard Awards, which honors the best advertising on a digital billboard. The contest is open to all agencies and advertisers with media buys on digital billboards from any manufacturer.
A digital billboard advertising campaign featuring live tweets and photos posted during the Penn State–Lehigh Valley commencement landed Tri Outdoor, Inc. (Bethlehem, PA) the Best of Show award in the 2015 Watchfire Digital Billboard Awards. The “Onsite Tweet Penn State” campaign featured a clean and legible design that showcased live Twitter and Instagram posts.
The award entry period opened January 6, 2016 and the deadline for submissions is midnight, March 23, 2016. Winners will be announced April 5 and trophies will be awarded. There is no cost to enter.
Complete rules and submission guidelines can be found at www.watchfiresigns.com/billboardawards. A video that describes how to take the best photo of a digital billboard to include with your entry can be found at www.watchfiresigns.com/signphoto.