Shortly after the opening of the show, the unveiling of the new HP Latex R530 Printer received its own ribbon-cutting ceremony.

Cool car wraps are a staple of the ISA Expo. Here Mimaki leaned on a vehicle not only to demonstrate their print capabilities, but also to celebrate the company’s 50th anniversary overall and 25th in the US.

Roland DGA brought an even more impressive gallery of DIMENSE textured prints to their booth this year, covering wall panels in more elaborate designs and patterns.

An impressive showcase of Trotec’s laser engraving capabilities on a variety of surfaces.

Channel letters big and small bent in the Computerized Cutters booth.

In the last hour of the first day of the Expo, our sister publication Big Picture recognized the winners of the magazine’s Best of Wide Format Awards. Shown are those who were present.

Many eye-catching booth wall graphics were on display on the tradeshow floor, though this one by Watchfire Signs was certainly one of the best designed.

At the right angle, the ORAFOL wrap makes it seem like the car is about to disintegrate, or transfigure into something else.

Amidst the bustle of cutting-edge technology, ISA created an oasis of nostalgia by turning their lounge into an ’80s arcade. Skeeball, pinball, Pac-Man, Space Invaders and more!

ST Assistant Editor Mildred Nguyen (left) and Editor-in-Chief Mark Kissling pose in front of one of many ISA selfie signs. Our thanks to Women in Signs Award winner Ashley Baumeister for snapping this pic!

All five Signs of the Times 2025 Women in Signs Awards winners pose with their plaques at the end of our ceremony (left to right): Sarah Flax, Mallory Lynn, Ashley Baumeister, Lauren Terwilliger and Torey Rouillon. For our feature story on them, click here.

Bob Chapa, owner of Signarma Troy | Metro Detroit and National Branding (Troy, MI), had shirts made celebrating National Branding’s Torey Rouillon as a Women in Signs Award winner.

The entire crew from Signarma Troy surprised Torey at the Women in Signs event and posed for a group shot.

French sign manufacturer Kalisign constructed a modest but elegant booth that contrasted illuminated letters against a nature-inspired backdrop.

A bit of brilliant marketing by General Formulations, who saw a chance to advertise even on the surface of these restroom stalls.

In the General Formulations booth, Big Picture’s Editor-in-Chief and self-admitting HUGE “The Price Is Right” fan, Marcia Derryberry, gives the wheel a spin.

Creators of the Sign Invitational competition from years back, Dan Sawatzky (left) of Imagination Corp. (Chilliwack, BC, Canada) and Jim Dawson of Synergy Sign & Graphics (Strasburg, OH), lean against their new favorite CNC router from Specialty Machinery Inc.

Suitable mood lighting at the Keystone booth.

Heavily armored and armed with lance, this knight stood at the ready to defend IT Supplies’ printer prices from all competition.

No need for walls, partitions or decor: Scenico made their LED displays, including a rolling floor display, their primary attractions.

A notable feature of Matthews Paint’s booth was a program for users to practice painting in virtual reality.

Not everything at the 2025 ISA Expo was high tech. Also in the Matthews Paint booth, Mike Donner (seated) demonstrated pinstriping.

Newly announced automaker Slate showcased its forthcoming designed-for-wrap electric truck to wrap installers. Wrap Lead Will Jackson from Slate (left) spoke with ISA President Lori Anderson about it on the final day of the show.

Justin Pate (far right), founder and CEO of The Wrap Institute, doing what he does best: instructing on the finer points of vehicle wrapping at ISA’s Never Stop Learning Contest.

Addressing economic concerns that went unspoken but implicitly understood, The Signage Factory boldly staked their claims: “Bangkok Signage: 0% Tariffs.”