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6 Things to Say to Business Owners with Outdated Signage

Here’s how you can persuade folks who don’t fully realize the value of your services.




Those who read our June issue will recall how sign pros can sell more signs by leveraging the “Diderot Effect,” which refers to the way a newly purchased product can fail to deliver on the happiness it promised when it causes our possessions to suddenly look timeworn and in need of replacement. For example, a store owner who remodeled the interior of his shop may soon realize the exterior signage now looks tired by comparison.

Some business owners, however, may not realize the full value that enhanced exterior signage can provide. To that end, here are a few things you can add to your sales pitch, per NewsAnyway.

The next time you encounter a business owner with an outdated sign, remind them that well designed signage can:

  • Grab attention and create a positive first impression
  • Promote the brand and foster public recognition
  • Serve as a constant reminder of the brand
  • Inform people about the essence of the business
  • Help the brand relate to people and allay their concerns
  • Build trust with the public and surrounding businesses

For more detailed explanations of these sales pointers, read more at NewsAnyway.



Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].



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