Woulda Coulda Shoulda

A Sign Company Owner’s Client-Design Lament

Things you wanted to say to frustrating clients, but didn’t.

“Just because your kid can use Microsoft Paint doesn’t make them a designer.”

A light goes out of a sign, somewhere, every time a customer sends in artwork created by their spouse/child/uncle/sister-in-law.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

Recent Posts

Reward Installers for Leads and Organization — Two of May’s Sign Tips

Also, “letting go” and some of our Brain Squad’s favorite tools.

7 hours ago

American Sign Museum to Unveil New Wing

A new section of the museum’s Main Street will open in mid-July.

23 hours ago

Woman Found Living Inside Supermarket Sign

Authorities say she had been living there for a year.

2 days ago

A Family Sign Company Foists Their Youngest Upon the Business

An all-too common experience in “The Case of the Peculiar Peg.”

2 days ago

Sign Fab Announces WoWee! Channel Letters

Small, affordable letters debuted at the recent ISA International Sign Expo.

3 days ago