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Woulda Coulda Shoulda

A Sign Company Owner’s Client-Design Lament

You know what’s coming when your customer sends their child’s artwork.

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Things you wanted to say to frustrating clients, but didn’t.

“Just because your kid can use Microsoft Paint doesn’t make them a designer.”

A light goes out of a sign, somewhere, every time a customer sends in artwork created by their spouse/child/uncle/sister-in-law.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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