Connect with us

Woulda Coulda Shoulda

A Sign Company Owner’s Client-Design Lament

You know what’s coming when your customer sends their child’s artwork.




Things you wanted to say to frustrating clients, but didn’t.

“Just because your kid can use Microsoft Paint doesn’t make them a designer.”

A light goes out of a sign, somewhere, every time a customer sends in artwork created by their spouse/child/uncle/sister-in-law.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.



Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

Promoted Headlines




Most Popular