Design

All Natural Signage

Wood & Wood provides an earthy, vintage look.

Published

17 years ago

November 19, 2007

MaryKate Moran Signs of the Times November 2007 Issue

They don’t make ’em like they used to. Unless you work for Wood & Wood Signs (Waitsfield, VT), in which case, you make ’em exactly like they used to. When a trading company wanted to implement new, nature-themed branding, Wood & Wood founder Sparky Potter used a large piece of laminated pine and paint washes that allowed the wood grain to show through.

Starting with a full-size paper layout, the lettering came from a font library, while the border and vines were hand-drawn and burned in using a Wall Lenk creative woodburning pen. Washes using Benjamin Moore flat house and Golden Liquid acrylic paints helped provide the “unmistakably hand-done” look the client wanted. “It’s all about letting the wood show through,” Potter said. “There’s no mistaking what the base is.”

The sign was installed to the building’s façade with 2½ x 2½ x 6-in. aluminum angle brackets.

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.