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American Sign Museum Announces Partnership with BLDG

The collaboration will add 20,000 sq. ft. of space.




The American Sign Museum (Cincinnati) has announced a partnership with local creative studio and brand consultancy, BLDG Brands. For the museum, this collaboration comes at a pivotal time as it works to create greater awareness and construct its attendance through a major expansion of its space, according to a press release.

Courtesy of American Sign Museum.

The rebranding effort coincides with the museum’s ongoing expansion, which will add 20,000 sq. ft. of space to the museum upon completion. The brand identity will be unveiled in late 2023 with the expansion scheduled to be finished the following summer.

“The BLDG team is excited to assist the American Sign Museum grow beyond its perception of a ‘hidden gem,’ and take a more prominent place in the landscape of Cincinnati arts and culture,” Jay Becker, founder and president, BLDG Brands, is quoted in the press release. “The timing is not coincidental. The expansion and the rebrand go hand-in-hand. This is the perfect opportunity to offer a cohesive, holistic experience.”

BLDG’s work will include a redesign of the museum’s visual identity, with improvements to the museum’s visitor experience, enhancements of merchandise and events and more. The project showcases the museum’s commitment to preserving the rich history of signage in America and ensuring it continues to be celebrated and remembered for generations to come.

“The Marketing Committee of the American Sign Museum is excited to be working with such an insightful group. As one committee member put it best, ‘The museum will have more than a partner, the museum will have an ally,’ ” Fred Neurohr, chair of the museum’s marketing committee, is also quoted.


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