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Avery Dennison Wrap Like Royalty Challenge Now Open

Formerly “Wrap Like a King,” the contest runs until June 28.




Avery Dennison Graphics Solutions (Mentor, OH) announced the 2024 Wrap Like Royalty Challenge, formerly Wrap Like a King. Submissions open April 1 and the competition runs until June 28, according to a press release. This year’s competition features more categories and more opportunities to win. The Challenge will include four vehicle categories (cars and caravans, boats and jet skis, trucks and trailers, and other commercial vehicles) and three application classes (color change, print design and fantasy, which is a creative mixture of films on a single vehicle). The number of vehicle categories and submission classes gives shops and installers a chance to submit multiple examples of their best work for an increased opportunity to be recognized, per the press release.

Wrap installers from over 40 countries are invited to submit their best full print, color change or mixed film vehicle wrapping projects. Global winners will be announced during a virtual awards show in July. “The evolution of Wrap Like a King into Wrap Like Royalty not only acknowledges that not all great wrappers are men, it also increases the opportunities to win in each region,” Graphics Marketing Director Bethany Nock said. “Their projects will be judged by a global panel of qualified predefined Judges for the chance to win thousands of dollars in prizes and be recognized by peers and customers.”

The combined prize packages for 2024 Regional and Continental winners exceeds $30,000 in value. The Global winners will receive a four-night hotel stay in Las Vegas during SEMA 2024, among other rewards.

Wrap Like Royalty – Applications and Process

Full information about the competition is available at

  • Applicators from 12 different geographic regions can participate: US, Canada, Europe & Middle East and Northern Africa, and the APAC Region (Australia, New Zealand, China and South Africa).
  • All entries need to be submitted at
  • Any project can be entered which uses Avery Dennison Supreme Wrapping Film, the Conform Chrome series, MPI 1105 Digital Wrapping Series or a combination of car wrap films.
  • Judges will select 36 regional winners, nine continental and three global winners.

The 2024 Judges Panel


The industry experts on the panel bring a wealth of experience to select the most beautiful, technically challenging or otherwise most impressive wraps.

  • Justin Pate – Professional Installer/Instructor, Global – American based in Amsterdam
  • Molly Waters – Avery Dennison Senior Technical Specialist, USA
  • Tiago Teixeira – President of xix3D, Canada
  • Peter Wright – Avery Dennison Graphics Solutions, Australia/New Zealand
  • Sarel Krüger – Avery Dennison Graphics Solutions, South Africa
  • Ash Ellison – Trainer, Avery Dennison Graphics Solutions, Europe
  • Leon Watson – Chief Go To Market Officer, Spandex, Europe
  • Martina Rossi – Technical Sales Support, Avery Dennison Graphics Solutions, EMENA

For more information, visit

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