Caldera (Strasbourg, France) has launched a web-to-print solution developed specifically for sign and display printers. WebShop is designed to help large-format PSPs promote their products online, reduce the time spent on the sales process, and increase orders. Based on the Magento e-commerce solution, WebShop can be integrated with Caldera’s Flow+ and RIP solutions to provide a complete sales-to-production system.
Highlights include the ability to create multiple shops, with different products and prices for specific customers or target markets, and various product-categorization features with unlimited numbers of categories and sub-categories supported. Caldera lists Simple Product, Grouped Product, Configurable Product, Virtual Product, Downloadable Product and Variable Size Product as categories.