Clear Channel Outdoor Holdings Inc. is airing public-service spots on digital-displays in Sacramento, CA, in support of The Shriver Report: A Woman’s Nation Takes on Alzheimer’s, a new study by Maria Shriver and the Alzheimer’s Assn. The report spotlights Alzheimer’s impact on the 10 million women.
The digital-billboard campaign is complemented on the East Coast on Clear Channel Spectacolor’s Times Square SpectacolorHD digital billboard.
Clear Channel Outdoor’s new Sacramento digital billboard network comprises 10 digital displays placed on gateway highways: Hwy. 99 WS, I-5 WS, 1-80 NS and Business 80 NS. The network will display eight-second spots every 64 seconds over a 24-hour rotation, guaranteeing exposure 80,000 times for each client. The total network reach over the course of the day will exceed 875,200 Adults 18+.
The addition of Sacramento, the state capital, adds to more than 500 digital displays across 32 U.S. markets for Clear Channel Outdoor.