Electric Signs

Daktronics Releases Report on Digital ReaderBoards

Reports on the effectiveness of digital readerboards as an advertising tool for quick-serve restaurants.

Published

14 years ago

December 8, 2009

Susan Conner Signs of the Times December 2009 Issue

Daktronics Inc. (Brookings, SD) has released“Digital Earns Dollars,” a report on the effectiveness of digital readerboards as an advertising medium for quick-serve restaurants. The report contains statistical data proving digital LED readerboards boost impulse sales and yield a high ROI for QSRs.
In addition, the report addresses topics such as digital readerboard costs compared to other forms of advertising, tools to calculate ROI, restaurant-operator testimonials and QSR market trends
As the effectiveness of traditional forms of advertising diminishes, on-premise digital signage continues to provide a powerful tool for boosting impulse sales while yielding a high return on investment for restaurant owners. Digital signage can deliver a message to targeted audience on a planned schedule.
Visit www.daktronics.com/digitalearnsdollars to receive the report.

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