News

General Formulations Launches New Website

The print media brand has rebranded their look.

Published

3 months ago

February 15, 2024

General Formulations (Sparta, MI) announces the launch of their new and rebranded website: generalformulations.com, according to a press release.

The new site marks a milestone in the company’s 70-year history and offers an enhanced user experience by providing easier access to a wide array of products and resources.

The new website features several key enhancements, including:

Improved product navigation
Enhanced product information
A hub for technical resources
Rich company history
A new careers page
Instagram integration
Press room and newsletter sign-up

The website’s fresh look mirrors General Formulations’ new branding, reflecting the company’s commitment to innovation and excellence.

“This platform is not just about a new look; it’s a reflection of our dedication to providing customers and partners with the best possible experience,” Michelle LaPreze, director of marketing communications, is quoted in the press release. “With improved navigation, enriched product information, and a wealth of technical resources, the new site is a true testament to our years of growth and innovation in the industry.”

For more information, visit generalformulations.com.

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.